Always consider the consumer’s lifestyle, needs, and wants. Analyze what they consume and how. Anticipate their needs and deliver above expectation.
Design for movement. Every detail must support functionality and ease of use.
Use every opportunity to instill beauty into all aspects. Attract through presentation, engage with design and capture with considered details. Refine, enrich, simplify and amplify.
Reveal the brand with at every level. Elevate to earn and keep consumer trust.
Do what needs to get done and not for ego. Help each other along the way and celebrate successes.
Generously listen and engage with partners respectfully and attentively. Be honest, present and kind.
Insist on the best from myself and everyone. Continuously raise the bar and find solutions.
Constraints breed creativity. Find ways to accomplish more with less. Design is a business.
Always be curious and never stop learning. Expand, improve, explore, and share.
Always innovate, create and expand. It’s always about having fun!
The master in the art of living makes little distinction between
his work and his play, his labor and his leisure, his mind and his body,
his information and his recreation, his love and his religion.
He hardly knows which is which.
He simply pursues his vision of excellence at whatever he does,
leaving others to decide whether he is working or playing.
To him he’s always doing both.
-James Michener